Amanda, One Billion Dollars and The End Game

I love YouTube.

It’s where we regular folk find cool videos to watch. So I was a little peeved when Amanda Congdon put together a cool video and asked that it not be posted on YouTube or other distribution sites. WTF?

But I’ll get to that later.

First, here’s why YouTube isn’t worth a billion dollars.

It’s not really a part of the end game.

That’s because the end game has nothing to do with your computer.

The end game is in your pocket.

It’s everything, always on, when you want it.

Wherever you are.

What’s more important:

Your desktop or your laptop?

Your landline or your cellphone?

Everything important moves.

Ever looked at your kids MySpace page?

Know why it’s so ugly, and why she doesn’t care?

Because it’s transient. It’s fluid. It’s going to change anyway.

It’s on the move.

Like everything else.

But back to Amanda.

Value in the future (now!) is all attention based.

And how do you get attention?

By tearing down walls and being everywhere.

Just like some cat created the limited liability corporation and changed wealth creation in the 20th century, somebody’s going to create some way to deal with content control in this century.

Until then, your best bet is to go with the flow.

Explore posts in the same categories: Amanda Congdon, cellphones, llc, movement, MySpace, The End Game, YouTube