The Web Is Not A Stepping Stone (Or Things To Keep In Mind As You Try To Crossover Into Mainstream Media Or Why Most VideoBloggers Hate This Blog)
I love ZeFrank, Amanda, Lisa Nova and the Galacticast crew.
I love their videos and watch everything put out.
But the reason I mention them is because they are part of a meme I find disturbing.
They are trying to use the web as a way to move on into mainstream media.
Unfortunately I don’t think it’s going to work.
And here’s why.
The web is not a stepping stone.
Computers are nothing like TV.
Computers are personal.
It’s hard to share a computer.
Computers are more like phones than television.
Television is more like the movies.
The experience between the two is different but both have big group dynamics.
Computers, on the other hand, are personal. Everything about them are personal.
And that includes videocasts.
I enjoy immensely his 2 minute rants.
He gets the medium.
It’s in your face, up close and personal.
Would it work on a big screen? For 30 minutes? No fucking way.
You have to understand how your audience relates to you.
Rush Limbaugh is the biggest thing on radio. He also got the tv bug.
And the show failed.
Not even the faithful watched.
The transition from internet video star to television star is going to be harder than television star to movie star.
But wait a second Char, what about musicians? Nothing is more personal than a song, yet musicians cross over all the time.
But here’s the difference. Musicians are actors. Successful singers have to convince you of their belief in a song for it to work.
Successful vlog stars are not actors. They are successful because we believe them. They are anti-actors. It’s the realness of them which make them successful in the first place.
It’s why reality TV stars find it difficult to crossover, too.
Now does this mean that todays internet video stars are destined to have their big media dreams crushed?
It just means that when big media decides to rape and pillage the internet for talent you should feel free to take as much of their money as possible.Amanda Congdon, blog networks, fans, galacticast, LisaNova, MoBuzz, new media, old media, radio, Rush Limbaugh, television, videoblogs, Will Smith, zeFrank