Pulling Your Own Strings (Or Fred Wilson’s Idea To Destroy YouTube)
MySpace creating something so bands can sell MP3s will have no impact.
Bands are already selling there MP3s on MySpace.
But at least they are offering tools.
It’s a smarter idea than Fred Wilson’s.
Putting a pre-roll on YouTube would kill it.
Part of the problem with the way many smart people are thinking is that it’s old.
They are trying to scale things like advertising the same way they always have.
The problem is that advertising is way behind the evolutionary curve.
Consumers want control.
They do not want to be interrupted. I don’t care if it’s a ten second pre-roll or an ad at the end.
It’s not that we hate advertising.
We just want to pull our own strings.
The only way advertising is going to be successful in the future is if it lets go.
It’s common knowledge that the best advertising is word of mouth. That’s advertising that has been ‘let go’. The advertiser has no control of it.
20 seconds of thinking about it and you realize that YouTube is in a great position to monetize advertising which consumers control.
So is MySpace.
But as an advertiser you have to kinda think backwards and smaller.
I have said before, and will say it again. The problem with monetizing Web 2.0 enterprises is not a business model problem.
It’s a lack of forward thinking advertising agencies and advertisers.
They think the only way to get attention is to slap ads on stuff.
And they even have smart folks like Fred (and you) believing that.
We live in an age of institutional collapse.
You see it happening all around you.
The idea that the way to sell to large groups is the same way we did it 30 years ago will only get you one thing.
Hit by a falling rock.Explore posts in the same categories: advertising, blog networks, Fred Wilson, MP3, MySpace, Web 2.0, YouTube