Carson Daly’s Big Internet Bet (Or How To Become Bob Saget Without The Baggage Of The Olsen Twins)
So here’s NBC’s big plan to snatch some thunder from YouTube.
They got Carson Daly to host a show/website where they issue challenges to videomakers.
Anyone can then send their video to NBC where the people will decide what’s good and what’s not.
The winner gets a thousand dollars.
Unlike most righteous thinking Americans, I like Carson Daly. And I get the feeling that he’s torn between the internet world and the mainstream world of NBC where he is under contract.
But there are a lot things wrong with the concept behind the show.
It’s going to turn into is America’s Funniest Home Videos. And unfortunately it turns Carson Daly into that guy who used to hang out with the Olsen twins.
First of all, the prize is too low. A cool grand may sound good in a 20th Century, I want to make some cash world, but it doesn’t fit the economics of the future (now).
Money is nowhere near a motivator as fame.
Attention is what the kids want.
Also the rules don’t work.
Since it’s the ‘big time’ everything you send in has to be yours. No remixing, no lipsyncing, no using the icons which make most viral videos great in the first place.
And plus NBC gets to keep and profit off of your shit forever. even if you don’t win. You can’t get more big time than that.
It does give the Carson signee Brookers something to do, though.
A quick look at the message boards show that except for Brooker’s fans people are already complaining.
If this is the future of consumer generated content meets mass media we need a backup plan.
If NBC wants this to work here’s what they need to do.
If you don’t win, you get your video back and can do whatever you want with it.
Let people use whatever brands and other things in their videos. I’m willing to bet they would love the free publicity.
And finally, Fuck the money. Give the winner a 30 minute summer season replacement tv show.
That would get attention, all the way around.Explore posts in the same categories: attention, Attention Economy, blog networks, Bob Saget, Brookers, Carson Daly, NBC, Olsen Twins, Rules, web video, YouTube