The New Media Halftime Report Sponsored By Chartreuse (Beta)
Welcome New Media Fans!
It’s been an exciting game so far with the little guy just trouncing all over mainstream media but it looks like that’s about to change.
The MySpace move to just copy everyone else ideas is (though depressing) typical of those who have the size and the resources to do it. Look for it to have a huge effect.
I really hope the little guys have been creating fans and not just basing there future revenue on eyeballs! Because in the second half I see a huge shift of advertising revenue to mainstream media niches. They already have the relationships and will also have the numbers.
It is imperative at this junture of the game that the little guys shore up there relationship with their core. Treat those true fans like gold. They may need to go back and read this stuff. And do some real thinking on how to monetize without advertising (remember Freemium?)
Or better yet figure out a way to take advantage of the last bastion of cluelessness, advertising. (Well the music business is clueless too but I don’t think they even qualify as players at this point!)
The last quarter should be exciting.
Speed and agility vs. size and resources.
Now back to your personal site for the play-by-play.
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