Understanding Today’s Consumer (Or How To Guarantee You Don’t Get That Marketing Job)

 [this post was originally published May 27th, 2006]

Welcome to Chartreuse(beta) Shoes. Thanks for applying for the marketing position.

I see you have 10 years of marketing experience. That’s too bad.


Because that means you probably have no idea how to sell to people today. Experience is the worse teacher.

No, it’s not the same.

Let me ask you something. Do you know what made MySpace popular?

No. It was the people already on MySpace.

You misunderstand. This is not about user-generated content.


You really don’t get it.

I’ll tell you.

It’s about creating ways for the people who love our shoes to be able to tell others about them. If that means ads then they have to be viral. If it means blogs then they have to be viral. If that means user generated content then it has to be viral.

Our best salespeople are those who actually wear our shoes.

Maybe you should apply for the delivery position instead.

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5 Comments on “Understanding Today’s Consumer (Or How To Guarantee You Don’t Get That Marketing Job)”

  1. Ankit Says:

    One thing is for sure, Myspace is NOT at all popular because of user generated content.
    Nobody goes to Myspace to read others rant or crap pasted all over their pages.

    Myspace gave freedom to the people to do whatever they want to do with their pages. Some did real good, some made it real ugly (ugly is a very relative term, whats ugly to someone might be beautiful to you). But the point is people felt they were in total control. They invited everyone to show what they did with their pages, and the viral was inbuilt.

    But one thing you would be surprised to hear Char is that Myspace did a lot of traditional advertising in its initial days.

  2. Adam Elend Says:

    I always knew you were a cobbler.

  3. Beau Peep Says:

    Do you have a foot festish? Answer honestly.

  4. Dara Says:

    where am I?

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