A Friday Quiz: What Do People Really Want To Know?
It’s Friday so how about a quiz?
Let’s be journalists for a second.
What’s the lead in this short story?
Principal Dulany, of Seacrest high school, has annouced he will be taking all teachers and staff to the Future Of Education summit at the Hyatt next Thursday.. The all day event will have talks by popular bloggers such as Erick Schonfeld, Robert Scoble and Mathew Ingram. Also speaking will be Kareem Mayan, founder of Education Revolution. “Having the staff learn about new educational techniques is good for the students,” Principal Dulany said.
Again, what’s the lead?
Of course the lead is obvious to anyone remotely involved with Seacrest High School:
There is no school next Thursday.
As a blogger/writer/communicator/business owner it’s important that you are able to wade through the bullshit and get to the core.
A few days ago I complained about a missing post on this blog and others hosted by WordPress.com.
Matt and his crew didn’t bother giving me a long song and dance about the issues. Instead they got to the core and had my post returned.
How can I not appreciate that?
These days people are bombarded with information.
Bombarded with choices.
Smart people and companies realize that we just want to know that there is no school on Thursday.
(even if there is.)Explore posts in the same categories: information comment below, or link to this permanent URL from your own site.