being jesus (Or TechCrunch, Instablogs and Me)

So I read Arrington’s rant yesterday and something bothered me.

The idea of blogger super heroes getting together to fight CNET just struck me as bizarre.

Now Mike’s a smart guy if your goal is cash.

But isn’t his idea a bit 20th Century?

It’s chasing pavements instead of being a really big idea.

I think what bugs me is that it feels so…wrong.

It’s ignoring something important.

I know we all still have that 20th Century residue on us but a quick look at the true success stories of the 21st Century is all about building something useful for me.

Something with value to me.

The idea of a blogger justice league to fight CNET (who has enough problems) is ludicrous.

It’s a quagmire in the making.

Let me give wanna be superstar bloggers some unasked for advice.

It’s not about you. And it’s not about them.

It’s about me.

The smartest person in the blog network in the game is Denton. Because he realizes something that Mike seems to miss.

All the Gawker sites are not really about the writers.

They are about the comments.

The users.

Anything to get more participation out the audience is the only way to really grow.

It doesn’t matter who blogs. I mean good writing is important but getting a good audience is even more important.

And how do you do that? By shifting the power of your site away from you and to me.

A few days ago TC writer Duncan got his hands on the financials of Instablogs. He obviously got them from a reader.

Now the Instablogs story is an interesting one.

Ankit and hot chick/excellent writer Nandini started it with a thousand dollars and now they are making 25k a month.

And they are negotiating a 3 million dollar cash influx.

One look at the Instablogs site tells you it’s all about me.

Though they have news from the AP the site is all about audience participation. People from all over the world argue and complain and vote and comment on the issues of the day.

It’s really hard for something like that to fail.


Because the users are invested.

They come back again and again to see who said what to them.

Now back to TC.

After reading Duncan’s post people had questions. So many that the CEO of Instablogs chimed in to clarify a few things.

I mean Duncan is a very cool guy (had drinks with him and Loren about a year ago) but what was interesting about that post was the comments.

That’s why Fred’s investment in Disqus was smart.

Cuz that’s where the action (and the money) is.

In the apostles.

Someone please remind Mike that Jesus dies.

Explore posts in the same categories: Ankit Maheshwari, blog networks, comments, disqus, Duncan Riley, Michael Arrington, Nandini Maheshwari, techcrunch

Tags: , , , , , ,

You can comment below, or link to this permanent URL from your own site.

23 Comments on “being jesus (Or TechCrunch, Instablogs and Me)”

  1. Hollis Says:

    I love it when you show up in my reader. It’s like a sweet surprise.
    You still got it man.
    25,000.00 a month? Not Bad. I wish that was ME!

  2. Jay Smooth Says:

    Word, good stuff

  3. […] always fun when chartreuse decides to open the laptop and write a few words down. His latest is well worth a read as I think he hits on a really important point: The biggest motivator for […]

  4. Brian Clark Says:

    Amen to this sermon. Sounds somewhat familiar…

  5. chartreuse Says:

    yeah. the more things change…

  6. Some good points, Chartreuse — and great pics, as usual. But I really just wanted to thank you for hyperlinking me to the word “super.” 🙂

  7. chartreuse Says:

    Hey, no one loves you more than me! Just some things to keep in mind before you get fitted for your costume! 🙂

  8. Andy H Says:

    Blog networks getting funding? Ooooh boy….

  9. chartreuse Says:

    It’s the halcyon days of 2006 all over again,Andy…don’t act like you didn’t like 2006! We’ll get it right this time! Really we will! 🙂

  10. cant believe my zooming fast towards done did not make it here.

    and matthew’s stuff is super.

  11. fred wilson Says:

    when there’s a controversy brewing, i turn to chartreuse to make sense of it.

    and you always do.

    well done


  12. Minic Rivera Says:

    Yes, I do like 2006. Actually, I like 2005. Thanksgiving Day of 2005… because over Thanksgiving Dinner I was learning how to install WordPress.

  13. engtech Says:

    Jesus dies!


    I wasn’t at the end yet.


    At least warn me about the spoilers.


  14. […] even that misses a larger point. I was delighted to find this post this morning (thanks, Carla) and not just because all the pretty pictures made it a quick read. […]

  15. […] is being made of the ending part of his post about creating a <gag>Dream Team</gag> of bloggers and using them in order to take apart his […]

  16. Ankit Says:

    Great post Char, as always.

    One thing which we learned early at Instablogs was that to retain your audience, you have to give away your powers to them. More powerful they feel, more active they become.

  17. […] Although Howard has plenty of scorn for Scoble as well, I think Robert puts his finger on something (or at least close to something) in his post when he says that killing CNET isn’t the right goal — even if most of the examples he uses, such as the moon landing, don’t really help his argument (which his readers are more than happy to point out). But I think Chartreuse comes the closest to making a real point with his post on the topic, in which he notes that it isn’t about size, it’s about community. […]

  18. Jon Says:

    Totally agree with you… it’s about the readers!

  19. Tracie Says:

    You should post more often. I was glad to see char in my reader too. Only my mom reads my blog…I don’t have deep insights like you…keep writing. I am reader. I need that on a T-shirt.

  20. A few years ago, I also wrote a blog post that a blog post is nothing, and the comments are everything. A blog post merely sparks a conversation, or provides interesting information/links.

    It’s the comments that prove that blogs are a universal revolution.

    Without comments, a blog is just another crappy preaching pulpit. With the exception of Seth Godin and a small handful of other commentless blogs, unilateral communication is dead and deserves to be buried under the weight of individuals expressing, debating, and learning from each other.

    I have abandoned Vaspers the Grate and re-invented myself as Pluperfecter. My slogan is Perfection is Dead. Long live Pluperfection. Meaning, go beyond what’s ideal and great in your own eyes. Focus on the user, reader, fan, customer.

    Jesus himself said the world’s rulers are domination systems of selfishness and arrogance. “But it shall not be so among. Whoever wishes exalted status, let her humble herself and be the lowly servant of all.”

    Thanks for the fantastic genius for which you are rightfully famous, my friend.

  21. Магия Says:


  22. […] is being made of the ending part of his post about creating a <gag>Dream Team</gag> of bloggers and using them in order to take apart his […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: