Archive for the ‘Andrew Baron’ category

Anil de Mello’s Rocketboom problem (Or the old media skill that’s not going away)

August 22, 2007

I like Anil de Mello.

He has vision.

While most of the internet was focusing on building blog networks Anil decided to build a video network.

His MoBuzz daily video show is in English and Spanish (with rumors of another on the way.) It’s available in every form imaginable (even psp!) everyday.

How successful has Anil been?

mobuzz click image for full size

The chart above compares the traffic for the past 3 months (via Alexa with MoBuzz in blue) with the gold standard Rocketboom (red on chart). Not bad.

But Anil has a problem.

A problem big enough to threaten the entire MoBuzz brand.

It’s also one Andrew Baron, the producer of Rocketboom, has faced before.

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Rocketboom 2.0 (beta)

July 13, 2006

[YouTube=http://www.youtube.com/watch?v=dXmXhgoyuyQ]

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Rocket BOOM!

July 6, 2006

The Rocketboom fiasco is some heady stuff.

What’s cooler than watching folks fight in internet time?

But the story is an old one.

Producer vs. Talent is one of the oldest battles in media.
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