a quick case study on Michael Vick the corporation and his dog fighting subsidiary

We spend a lot of time managing change.

We got our Blackberries, IM clients and we Twitter constantly to stay current.

We have RSS feeds out the wazoo, have a wishlist for our business on TIVO and will even occasionally buy a physical magazine or newspaper. We know we have good information.

We are 100% sure we know what’s happening to our business right now.

And therein lies your problem.