Everything To Everyone (Or A Quick Look At The slow-motion trainwreck called Facebook)

 

So Facebook, is expanding into the corporate market.

A few months ago it expanded to high schools.

And a few months from now it will be worthless.

Some people seem to think this expansion is a great idea.

They are wrong.

Do you know why people love Facebook?

Not because of any feature it has.

We live in an age where any feature can be copied anyway.

It's because of exclusivity.

It's who they keep out.

By only allowing folks in with domain specific email addresses it makes the place exclusive.

You feel special.

But if you have a brand built on exclusivity then you have to be sure you don't water it down.

And adding high schools and corporations so quickly does just that.

Is the Facebook brand powerful enough to be expanding? Or is there still time for someone else to do the same thing?

Is it really that strong of a brand?

I say of course not.

I think they are taking away the very thing that made it special.

If you treat your brand like it's McDonald's then your customers will,too.

WTF does Facebook stand for?

Here's what they say:Facebook is an online directory that connects people through social networks.

Think anyone can copy that?

The most important thing facebook has is it's name.

The brand.

The list of folks who diluted their brand to their own peril is long.

Add Facebook to the list.

(flickr uploaders listed below)

nickman

elizabethadair

snweb

rocco

nagfactor

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