The Art Of Heresy (Or How To Thrive Under The Benevolent Rulership Of King Gabe Rivera)
Just in case nobody told you.
Time is dead.
My brother recently sent me a MP3 of some song he thought was hot. I loved the song.
But the thought of when it was actually released didn’t even pop into my mind.
It used to be that what was hot was time based.
It’s what made the Top 40 relevant. You wanted the latest shit.
It’s how mass media operated. What’s popular this week?
But here’s the truth.
No one cares what’s popular now.
People want to know what’s relevant to them now.
The movie business is dying because it’s time based.
The number one movie? Who cares?
The Broadcast television business is dying because it’s time based.
The number one tv show? Who cares?
Just make sure what I can watch what I want, when I want or I’ll bypass all the commercials on TIVO.
The record business is dead because it was time based.
The number one song? Who cares?
I’ll download what I want NOW.
Blame cars, planes and the internet.
Time is dead.
So what does this mean if you are a blogger or a new media honcho?
It means several things.
One. Fuck popularity. Popularity is time based. It’s dying. Your audience will not all find you on the same day, week, month or even year.
I know what I am going to say is heresy, but your readers don’t play that game.
They live in a universe that doesn’t work that way.
They are going to be looking for it when they are looking to buy a Zune.
Today they will be looking for something else.
You may not have noticed but people have started throwing away their watches.
And not just literally.
Your audience already knows time doesn’t matter.
In a timeless age quality counts.
If your audience can view you anytime, anywhere then you have to be good all the time.
I may read your post 2 years from now and think it’s cool and you’re cool.
Or (if you read this blog) that this posts sucks and I suck.
This isn’t the age of mass, time-based media.
This is the age of individualized, timeless media.
You can take that to church.Explore posts in the same categories: blog networks comment below, or link to this permanent URL from your own site.