My First Kiss From My First Wife Happened While New Order’s ‘Bizzare Love Triangle’ Was Playing (Or Why Napster Is Really Failing)
I loved Napster.
Napster made tons of young people need a computer.
Yeah, well, they are still around trying to sell music to folks.
It has nothing to do with the product.
It has everything to do with caring.
The Napster story is an old one. And who cares about old stories?
Napster needs a new one.
A compelling one.
Or they are dead all over again.
So here's the new story Napster is telling.
Come to our site and listen to songs for free over the net. Then buy our subscription service.
Now subscription services are a good deal in a lot of industries.
have all made a gazillion dollars by making folks pay every month.
Now subscription services may sound like common sense for music.
But it's not.
Here's what the subscription service people don't get.
People LOVE music.
The songs they like are important.
They want to own them.
They want to listen to them whenever they want so they can relive a first kiss, great party or great lay all over again.
People care too much about their music to have it regulated to a subscription where their songs (their history) can disappear if they lose a job or Betty needs braces.
That's too fucking risky.
No one trusts their history with a subscription service.
People's history is much more important than that.
So Napster, here's what you do.
Forget ipods and subscriptions. Really.
Target one music group. Say Country.
Get your hands on every song anyone into country music would want.
Then target country fans.
Buy yourself a cowboy hat and become the country music destination for online music.
Care about country music
And then convince those fans that you care about country music.
And then those country fans will tell other folks how much you care about music.
And then, maybe, we'll care about you.
all photos via flickr tag kissExplore posts in the same categories: Army Of One, change, cool, cursing, DEAD, ex-wives, money, music, Napster, reciprocate, sexy, technology, theft, young people